ASK Agency, Portland Based Creative Studio focused on Brand Activations
adidas Harden Vol 1
To launch Harden Vol. 1 in NYC, adidas partnered with ASK to design and execute a disruptive experience at Foot Locker's brand space, NYC33. The space was coined the #GlitchCourt, a physical manifestation of the Harden ethos and story.
1+ MILLION Social Video Views • 90K+ Social Engagements • 210 Pieces of Content
The Harden Vol.1 design language was brought to life in an exclusive experience where players created a hype reel video. Athletes were outfitted with Vol.1 apparel let loose to show their most disruptive moves. Through a series of sessions player videos emerged across Instagram, Twitter and Snapchat. The #GlitchCourt became a beacon for hype, driving engagement and sales to launch the franchise.