To launch Harden Vol. 1 in NYC, adidas partnered with ASK to design and execute a disruptive experience at Foot Locker's brand space, NYC33. The space was coined the #GlitchCourt, a physical manifestation of the Harden ethos and story.
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The Harden Vol.1 design language was brought to life in an exclusive experience where players created a hype reel video. Athletes were outfitted with Vol.1 apparel let loose to show their most disruptive moves. Through a series of sessions player videos emerged across Instagram, Twitter and Snapchat. The #GlitchCourt became a beacon for hype, driving engagement and sales to launch the franchise.