adidas DAME4 Product Launch

adidas invited ASK agency to take over the Moda Center for the launch of a new Dame4 colorway. We built an immersive dome and recruited a hype-squad to engage fans, inside and outside the stadium.
Dame 4 Hanging Display
Hype Squad
Dame Dome
Dame 4 Concession Tray
Dame and Lil Wayne
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adidas invited ASK agency to take over the Moda Center for the launch of a new Dame4 colorway. We built an immersive dome and recruited a hype-squad to engage fans, inside and outside the stadium. Inside the dome, music, and light surrounded an exploded shot-clock footwear display. Inside the stadium, our hype squad, in all black EL-wire hoodies, displayed footwear on concession-style trays and promoted the game with giveaways. This project involved a complete media package for all screens inside the stadium and a full social preheat ahead of the event complete with videos. And hey, Lil’ Wayne seemed to like it!