adidas invited ASK agency to take over the Moda Center for the launch of a new Dame4 colorway. We built an immersive dome and recruited a hype-squad to engage fans, inside and outside the stadium. Inside the dome, music, and light surrounded an exploded shot-clock footwear display. Inside the stadium, our hype squad, in all black EL-wire hoodies, displayed footwear on concession-style trays and promoted the game with giveaways. This project involved a complete media package for all screens inside the stadium and a full social preheat ahead of the event complete with videos. And hey, Lil’ Wayne seemed to like it!