Champs Sports Grand Opening

ASK, adidas and Champs collaborated to deliver a FOMO-driven first
impression for the State Street flagship.
Champs Chicago State Street
Champs Chicago State Street
Champs Chicago State Street
Champs Chicago State Street
Champs Chicago State Street
Champs Chicago State Street
Champs Chicago State Street
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We took over The Mez, a dedicated activation space in Champs. Utilizing adidas as a creator platform, the experience took Traun through a series of engagements ranging from sport to music. The journey began on Instagram as Champs hyped a disruptive basketball challenge with experiential prizing and a fresh program of entertainment. Traun arrived at the bleeding edge of adidas culture in the heart of Chicago. A traditional pop-a-shot was flipped with LED hoops driving a 60 second challenge. Draining 10 shots earned a key to the FOMO locker wall. The experience immersed each participant in art, culture, sneakers and music. This took Traun from a sport moment to lifestyle with Chicago-inspired pieces such as Kanye West LPs or tickets to Lallapalooza. A few young ballers even snagged new sneakers like NMDs, UltraBOOSTs and featured adidas basketball silhouettes.

A day where the line outside the store never ended was capped with musical performances from Towkio, Saba and Joey Purp. The output was the most engaging and hype-worthy activation of all brands at the launch. #CHImade