adidas asked ASK to create a fun, interactive players’ lounge to celebrate International Women’s Day at Colorado Crossroads 2019. We created a space for the players to create and share with three unique experiences to participate in. The first was a dual-perspective photo booth that changed phrasing depending on your point of view. Our second experience was a photo moment that transformed stylized photos of the players into unique posters. Our third activation area was a manifesto wall where we asked players to share their message for the next generation of players. The result was a fun, engaging, and uniquely shareable place for players to socialize and create as a team.