adidas Breast Cancer Awareness Pack

These photos were commissioned for the launch of the adidas breast cancer awareness pack. Every 2 minutes a woman in the United States is diagnosed with breast cancer. This shocking statistic prompted our design direction, integrating the messaging directly into the photography. We provided design, strategy, art direction and photography.
adidas Breast Cancer Awareness Pack
adidas Breast Cancer Awareness Pack
adidas Breast Cancer Awareness Pack
adidas Breast Cancer Awareness Pack
adidas Breast Cancer Awareness Pack
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These photos were commissioned for the launch of the adidas breast cancer awareness pack. Every 2 minutes a woman in the United States is diagnosed with breast cancer. This shocking statistic prompted our design direction, integrating the messaging directly into the photography. We provided design, strategy, art direction and photography.