adicolor street fair

On March 3rd ASK launched the adicolor Street Fair on Melrose Ave, in the heart of LA’s sneaker district. The activation featured 14 colorful booths in primary hues, inspired by the bold, bright primary colors of the latest adicolor range, and was engineered to hype the new product line’s availability at retailer PacSun.
adicolor Street Fair Birdseye View
adicolor cat wall
adicolor fishbowl frenzy
adicolor street fair participants
adicolor street fair flowers booth
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On March 3rd ASK launched the adicolor Street Fair on Melrose Ave, in the heart of LA’s sneaker district. The activation featured 14 colorful booths in primary hues, inspired by the bold, bright primary colors of the latest adicolor range, and was engineered to hype the new product line’s availability at retailer PacSun.

ASK provided creative concepting, production design, planning, and programming for the event. The goal was to create a memorable experience that was innately sharable and rooted in the colors of the adicolor apparel. Every item of the experience was itemized, sourced, and compiled into a comprehensive production manual that allowed the client 100% visibility into the project.

Additionally, a token system was used to promote further social engagement by rewarding participants for posting content. The more you post the more games, smoothies, and prized you can engage with! This created a cycle of engagement that kept the experience packed from open to close.